Serialentrepreneur,building tools for builders.

With Avocode we helped product teams close the gap between design files and the code that ships. It taught me how much leverage good DX gives a small team — and how painful bad DX is when you're a customer of it. Langtail applies the same instinct to LLMs: the tests, evals, and observability teams expect from any production system, for prompts.

Macaly is where most of my time goes now. The vision is simple: take 20+ years of hard-won best practices for building good software, and package them into a stack a non-technical person can actually drive — cherry-picked SaaS services wired together, so "I have an idea" turns into a real, working app without writing a line of code.